Cadillac Has a New Brand Strategy, and It Involves Subtlety and Fashion

In tandem with its corporate move to New York, the storied car brand is aligning itself with cool, creative partners Last week, Cadillac hosted arguably the hottest ticket during New York Fashion Week this season when it allowed Public School to show its Autumn/Winter 2015 mens- and womenswear collection in the automaker's new offices at 330 Hudson St. The space is a huge, white, loft-style building dropped plum in the middle of the city's coolest 'hoods: SoHo, Tribeca, and the West Village. The Vogue editor sat front and center as Maxwell Osborne and Dao-Yi Chow sent their long black and gray coats, loose urban pants, and strong wool tartan down the runway.

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