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Monday, August 10, 2015

Noah is a Brand for Active Guys, But Don't Call it an Activewear Label

"I'd like my customers to take away the idea that what they do is more important than what they wear and personal honest style is more powerful than fashion," Brendon Babenzien explains to the Observer. To put this statement into context, Mr. Babenzien is the former creative director of Supreme, the cult like streetwear brand that has attracted an obsessive fan base.
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